Curly lovers was born in 2017 after identifying the need of women with curly hair, to find natural products specialized in the care of their hair, born out of the desire to promote and highlight the features that make women a special and harmonious being , That is why its founders Susi and Laura communicate in their Curly lovers community a resounding message of self-love, self-esteem and personal care, offering natural products, such as gels, hair regenerator and masks that provide: nutrition, hydration, shine and regeneration of the hair.